Skip to content
hiromi
All solutions

Public relations · Media

Turns news links into a media monitoring report

Paste article links. Get outlet, date, headline, mentions and PR value in your report format.

Book a demo
Industry
Public relations · Media
Our role
Product, design and engineering
Platform
Web app

PR teams paste links to news articles. The system reads each page and fills the monitoring report: outlet, date, headline, whether the brand is mentioned, category and PR value. AI only fills in what the page does not state directly, and any row it is unsure about is flagged for a person to check.

The challenge

Every day someone opened each article, copied its details into a spreadsheet and worked out its PR value by hand.

How it works

  1. 01
    Input

    A list of article links

    From any news site, pasted in one go.

  2. 02
    Automatic

    Each page is read

    Outlet, date and headline taken from the page itself.

  3. 03
    AI

    AI fills the gaps

    Mentions, category and context, only where the page is not explicit.

  4. 04
    People

    Doubtful rows are checked

    Anything uncertain waits for a person.

  5. 05
    Result

    The monitoring report

    In the team's existing spreadsheet format.

Impact

  • 59 / 59

    test articles with the right category and PR value

  • 139

    news outlets recognised automatically

  • 0

    rows filled in silently when unsure

Want this in your business?

Tell us about your process. We will tell you honestly what AI can do for it, what it would cost to run, and how fast you could see results.

Book a demo